Simmons Advance Your Sleep
Conceptualised for Simmons’ centennial anniversary, this brand campaign introduces a refreshed art direction and a modern, tech-driven visual identity. The campaign film follows a smart home pod as it observes a young couple enjoying uninterrupted rest. Through a playful narrative, the film immerses viewers in the brand’s innovative sleep technology, highlighting key product features with a touch of humour.
Complementing the film, a series of snappy six-second cutdowns delivers quick, engaging bursts of messaging, crafted to capture attention instantly.
The key visuals extend this technological theme, seamlessly integrating the talents into everyday smart devices—a watch, a keyboard, and a solar panel. This cohesive approach reinforces Simmons’ dedication to enhancing sleep through innovation, marking a century of excellence in rest.
